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Supporting Call Centre Teams with Smarter Reporting in Power BI

Call centre employees operate in a fast-paced, high-pressure environment. Managers need clear insights, team leaders require focussed data, and agents benefit from tracking their own progress without distractions. Without the right data visibility, inefficiencies, frustration, and low morale can follow.

A national water utilities company faced this challenge. Their system tracked agent performance, but ensuring each employee saw only what they needed, without overwhelming them or breaching confidentiality, was difficult. They needed a smarter, role-based reporting solution.

Call centre agents were using a basic system that tracked performance but lacked role-based access. Managers, team leaders, and agents all had access to the same data, leading to confusion and inefficiencies. Our client needed a dynamic Power BI report that automatically adjusted data visibility based on role:

Call Centre Managers

Access all team and agent
performance data.

Team Leaders

View performance data
only for their own team.

Call Centre Agents

 See their own
performance data only.

The benefits of using Quorum for data insights included:

Improved Efficiency
and Productivity

Reduced Administrative
Overhead

Enhanced Employee
Focus and Morale

Seamless Adaptation to
Organisational Changes

The client wanted to consolidate all data access and visibility needs into one comprehensive Power BI report.

This report should automatically display the necessary data based on the user’s level of access, accommodating changes as call centre agents move between teams, join or leave the organisation. Changes would need to be managed by the data structure, which the client could maintain themselves.

Our Solution

To ensure that every team member had the right level of insight, we implemented Power BI’s Row Level Security (RLS) with a hierarchical data structure. This allowed each employee to access only the information they needed to do their job effectively.

Our approach included:

Building a User Table with Hierarchical Relationships: Each user record included a ‘reports to’ field, mapping out the organisational structure from agents up to the call centre manager.

Applying Dynamic Row-Level Security with DAX: Using Data Analytics Expressions (DAX), we configured RLS to automatically determine what data each user could see based on their role.

Enabling Seamless Drill-Down Reporting: A custom visualisation allowed managers to drill down from a high-level view of call centre performance into team-level and individual agent statistics.

Ensuring Easy Maintenance: When employees moved teams or were promoted, their data access was updated simply by modifying a single user record – no report changes required.

Row-Level-Security-Org-Chart

Benefits

As we demonstrated to the customer, if a call centre agent moves from one team to another, the agent’s visibility could be adjusted by changing the user’s record. The same applies when changing a call centre agent to a Team Leader, requiring only a simple update and a simple change to the user record. The report would automatically reflect these changes the next time it was opened.

This solution didn’t just streamline reporting; it made life easier for call centre employees at every level:

Empowering Managers to Lead Effectively: With full visibility into team performance, managers could provide better support, coaching, and recognition where it was needed most.

Reducing Stress for Team Leaders: Leaders could focus on developing their own teams without worrying about managing excess data or navigating complicated reports.

Helping Agents Stay Focused and Motivated: By only seeing their own performance metrics, agents could track their progress without comparing themselves to others or feeling overwhelmed.

Saving Time and Effort: A single report meant less administrative overhead, ensuring that reporting worked for the team, not the other way around.

Conclusion

We delivered a dynamic and efficient solution for our client by implementing Row-Level Security in Power BI. The solution ensured that each user received the correct information, enhancing the client’s ability to view the call centre stats from a single report. The solution is secure and flexible enough to ensure users only see the data they are authorised to view. If your organisation faces similar data access and reporting challenges, contact us today to learn how we can tailor a solution to meet your specific needs.

Contact us today to discover how we can transform your reporting capabilities with Power BI.

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Phone: +44 131 652 3954

Email: marketing@quorum.co.uk

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CONTACT INFO

Quorum
18 Greenside Lane Edinburgh
UK EH1 3AH
Phone: +44 131 652 3954
Email: marketing@quorum.co.uk

FOLLOW US

AWARDS & RECOGNITION

© 2025 Quorum All Rights Reserved. | Environmental Policy | Sitemap | Privacy Policy